Marketingjobs.ie

Posted: 12/01/2012
Job number: #2015
Salary Negotiable
Experience 3 - 4
Status Contract
Location Dublin South

This is an opportunity to work for one of the largest companies in the World  and enjoy near unlimited scope for career development 

Our client is an uber brand, a hugely progressive organisation that has radically changed the way we work and live. 
They are now seeking to engage an experienced Marketing Communications Manager to work within a team which is tasked with building and  managing customer engagements, demand, perceptions, relationships and satisfaction through orchestrated integrated marketing communications efforts that are created in a productive team environment, and with extraordinary partnerships with sales and marketing colleagues and marketing communications agencies

Role Purpose
The SMB Customer Marketing Communications Manager is a marketing Communications role responsible for executing a highly impactful customer focused marketing strategy for Small and Mid Market customers.

 Responsibilities include:
• Execution of the Breadth Plan and ensuring that the alignment in execution across Sales, Services, Partner, Marketing and Licensing
• Execution of the SMB marketing strategy across SMSP and OEM customers, balancing customer centric marketing and product marketing for the right customer mix.
• Execution and optimization of partner marketing programs to drive through partner revenue growth
• Generate / drive / accelerating Revenue, Share vs Competition and New New Pipeline & Engaging Renewals
• Ensure strong partnerships with sales, partner and marketing strategies
• Delivery of Customer Centric Marketing to drive awareness and demand, generate leads and accelerate sales cycles

Key Success Criteria
The SMB Marketing Lead focuses on 3 key areas – Plan, Execute, and Measure. This position is responsible for the following:
Plan:
• Contribute to building and sharing the customer insight for the SMB Customer Segment
• Build detailed plans and calendars, visible to all in our Client’s Marketing Planning tools and in partnership with all other stakeholders and agencies
• Continuously work to optimize the plan through review of results and customer feedback.
• Execute against the Customer Contact and Touch Strategy and the Sector Marketing Plan designed to drive awareness, pipeline, long term growth, market share and improved relationships
• Identifies opportunities and revenue upside through data analysis and customer segment targeting

Execute:
• Inputs to and executes the customer marketing strategy for the SMB market
• Executes against the SMB “Engines” Infrastructure for delivering consistently the right Marketing Messages, to the right audience, at the right time thru the right vehicle.
• Drives partner marketing – both to and through Partner for the SMB market
• Partner proactively with to sales, partner and services and enables sales and partners with the right messages and content

Measure:
• Puts appropriate measurement in place for all marketing programs and activities; responsible for tracking and reporting on marketing impact using our Client’s Marketing tools.
• Provides regular business updates & reports on each campaign and program – through our Client’s Marketing Planning tools – with recommednations on how to optimize and drive increased impact.

Knowledge, Skills and Experience
• 3-4 + years of related marketing experience
• A Degree in one of the following areas is required; Business Administration, Marketing, Management, ideally supplemented by Information Technology-related studies.
A Masters or MBA would be of advantage
• Demonstrable experience devising and delivering marketing programs to meet the needs of partners and customers. The ideal candidate will have experience targeting SMBs with a technology solution and/or delivering impactful marketing through partners.
• Relevant experience in B2B marketing with proven results
• Passion for driving results and seeing projects through to completion. Evidence of award winning and innovative work.
• Demonstrated deep understanding of the needs of the SMB market
• Demonstrable experience and success in digital / online marketing
• Deep experience in marketing direct to customers and building reach – executing and optimizing relationship marketing programs into SMB and Mid Market customers.
• Excellent agency management skills and experience.

Competencies
• Integrated Marketing Excellence
• Market Analysis and Opportunity Identification
• Optimizing Return on Investment
• Positioning, Branding, and Messaging
• Technology Advocacy
• Business and Strategy Leadership
• Cross-Boundary Collaboration
• Customer and Partner Connection
• Impact and Influence

(this role is a rolling yearly contract)
If you believe your experience is relevant to this role, please apply and I will review your application. Otherwise, if you have any questions, please mail me at: garym@prosperity.ie
Many thanks, Gary. 

Us.
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